The Siegfried Maybank Leadership Program™ was co-founded by Rob Siegfried and Anthuan Maybank. Their mutual goal was to create a unique program that focuses on helping youth build their individual leadership, enrich their lives, and inspire healthy change in their local communities.

More than 400 people were in attendance, including students, their teachers and mentors, and University of Delaware leadership. Chris Word, a Manager in Siegfried’s Charlotte Market, introduced Rob, who shared details about his professional and personal journey, and explained the importance of developing character ethic to build a successful life. “Leadership and success start with you,” Rob said. “If you want to be successful, you need to continue developing your character ethic. Be more thoughtful, ambitious, inspired, respectful, grateful, responsible, and committed.”

Maybank encouraged students to never give up and embrace competition as the greatest opportunity for success. “Every choice leads to a consequence,” he said, “which defines a person’s characteristics of leadership. We already have a community that portrays intelligence, confidence, courage, and integrity to be our future leaders. All we need to do is maintain the characteristics that will grow and thrive throughout the community, leading to their success.”

Guest speaker EJ Carrion, CEO of Student Success Agency and best-selling author of “Accelerate Your Success,” closed out the inspiring day on an enthusiastic note. “You live in a time where you can actually be who you want to be,” he said. “It’s amazing. You just have to be willing to jump and assemble the parachute on the way down.”

The event was sponsored by and hosted in collaboration with The Siegfried Group, LLP, Champion Body Strength Training, Junior Achievement of Delaware, and the University of Delaware’s Center for Economic Education and Entrepreneurship.

To learn more about the Siegfried Maybank Leadership Program™, please visit